The Power of a Photograph to Sell

I have recently begun incorporating professionally shot photos of our masks into our Etsy listings, and in doing so have discovered just what a powerful tool a good photograph can be.

This filigree Hearts mask in red was first offered a year and a half ago. I thought it was a good design, but it barely sold.

A couple of weeks ago WinterWolf Studios took this photo of the Hearts mask, and suddenly sales of it are going through the roof! Same mask, different photo.

In a similar situation, my photo of the Raven mask on a mannequin drew little attention.

However this photo by Anya E Photography has got buyers clamoring for it. Same mask, better looking model!

PS. We are well into our Halloween season for masks, and are super busy, so don't expect too many posts until November.

Dennis Manarchy Meets Pachydermos.....

...and this is the result. Manarchy Photography